Wyke Farms has revealed the latest brand performance figures from Kantar World Panel KPI Reporting[1], the world's leading provider of continuous, consumer panels and market research solutions. The data confirms Wyke Farms as the best selling Farmhouse Cheddar brand within the category in the UK.
 
Wyke Farms has shown double-digit growth in brand sales over the past 12 months (Wyke Farms is now a £72 million brand), and with a 20 percent year on year growth[2], the brand is projected to continue to perform well during 2010. In addition, the family-owned brand has continued to add incremental value at retail, which is up 3.5 percent[3] over the brand average. This significant achievement stands as further proof that Wyke Farms is continuing to cement its position as an added value brand within the category.    

Wyke Farms have released new data from TNS confirming retail sales from December ‘08 – December ‘09 reached 70 million, the highest figure the company has ever achieved. Indicative of the company’s fast growth strategy and position as strongest challenger brand within the category, this figure represents a benchmark for Wyke Farms who intend to go even further in 2010.
 
Despite the tough trading environment during 2009 Wyke Farms achieved a significant increase in sales during the year and attribute much of their success to smarter above the line promotional activity and a strong sampling program.  Substantial investment into brand awareness took place during 2009 when Wyke Farms increased high impact print and broadcast advertising campaigns. The company also reached over 3 million members of the public on their sampling tours.

Leskol, half fat cheese makes it even easier to stay in shape this new-year with a fresh re-sealable zip packaging design.  Fans of the healthier alternative to full fat cheddar can now enjoy the improved smooth and creamy taste for longer as the improved packaging helps to keep the cheese fresh for longer.

 
Appealing to the discerning female shopper the new Leskol packaging communicates the associated health benefits in a bright, fresh design. The enhanced Leskol has an even smoother texture with a full-bodied flavour that is not usually associated with healthier alternatives.