New bespoke ‘British’ pack design for the export range
- Written by Jennifer Gray, Marketing Manager
We’re very proud to say that we’re the first UK dairy brand to create a global ‘British brand’
Currently trading in over 160 countries world wide, we will now be clearly communicating our British premium luxury offering with newly designed export packaging.
The new range which was officially launched this weekend at the Anuga Trade Fair in Cologne, Germany, has been well received by customers from all over the world, with a welcome approval from Minister of State, Food and the Marine Environment MP George Eustice who took the time to visit Richard Clothier and the Wyke Farms’ stand at the show.
The entire range for export trade will now be presented in new thicker packaging that uses state of the art material and darker, more premium colours giving the packs a stronger on shelf presence. The offering is the first bespoke cheddar range developed specifically for the export market and uses the union flag to promote our British origin.
The ‘100% Green’ logo has also moved to a more prominent front position and an ‘award winning cheese’ icon has also been added to help communicate our ‘quality’ credentials.