how to play

1. Choose any two cards from the 12. If the images you uncover match, then they will stay revealed. If the images are different, the cards will be hidden – and you’ll lose a life.

2. Pick another two cards and see if they match. Again, they will stay revealed if you find a match, and will be hidden again if you don’t.

3. You lose a life each time you pick a card that doesn’t match, up to 5 lives. So the trick is to remember where each card you’ve turned over is!

4. If you find all 6 pairs before you run out of lives, then you will be entered into our prize draw for the chance to win this month’s prize.

5. If you run out of lives, the game ends.

6. You can play 3 times a day.

Read the Terms & Conditions here

this month's prize

Win an Ultimate Wyke Cheddar & Butter Bundle


With our new Play & Win game, we’ll be giving away a different prize every month, from fabulous food to handsome homeware and exciting experiences. For our very first draw, though, there’s only one prize that fits: lots of our delicious Cheddar and butter! We’ve put together an Ultimate Wyke Bundle, containing five packs each of our full-flavoured Extra Mature Cheddar, intense Vintage Cheddar and creamy Salted Butter – and we’re giving them away to this month’s six lucky winners. So play now for your chance to win…

from 1861 to your table

Here in the rolling hills of Somerset, we’ve been making England’s Cheddar for four generations. Our Cheddar and butter are the true taste of the English countryside, still made to our secret family recipe and as close to the old ways as we can.

our cheddar

Made to our family recipe for four generations, our Cheddar is a slice of England, and an expression of our passion for cheesemaking and almost two centuries of expertise.

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our butter

Following our own secret family recipe, our creamy farmhouse butter is made with whey cream for a deeper flavour and gently churned to give texture and a rich but clean finish.

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made the wyke way

We’ve been England's Cheddar Makers since 1861, a title that reflects our commitment to producing authentic English Cheddar, as well as our traditional farmhouse butter. As fourth-generation cheesemakers, we’re proud to carry forward a tradition that my grandmother, Ivy Clothier, nurtured with her original recipes and methods.

About us

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